Over one month ago, on Apr. 1st, Nestlé reported that a KitKat delivery driver in Italy had 12 tons (26.4K pounds) of F1 bars stolen. What was believed to be a publicity stunt for April Fools was later clarified by the chocolate-coated wafer bar’s Instagram account, responding, “Someone really stole 12 tons of KitKat. […] We’ve created a tracker that lets you check if your bar is from the missing batch.”
Another truck incident has occurred on a Mississippi interstate. What people thought was an update on the heist turns out to be a vehicular accident. And instead of F1 modeled chocolate, it’s 11,000 pounds of pink strawberry chocolate.
The Second KitKat Truck Incident
Around 4 AM US CDT, Nestlé reported that they could use a break (no pun intended) from another delivery truck incident. They shared a collage of headlines on the KitKat Instagram account. All of the titles mentioned that 11,000 pounds of their shipment tipped over an 18-wheeler on the Mississippi Highway.
The roading accident occurred on May 25. When the semi-truck entered the ramp to exit Highway 80, the cargo trailer began to loosen from its backside. Its weight soon caused the driver to overturn the vehicle as they drove on I-20 eastwards towards Brandon. The trailer disconnected from the cab and rolled across the westbound ramp.
The interstate road closed both entry ramps at 1:45 PM CDT. Local Mississippi news station WLBT-3 reported no injuries were inflicted. The report team shared three photos from the scene, revealing that the KitKat shipment was the strawberry-flavored bars from Japan.
While Not A Heist, the F1 Monaco Thieves Get A Mention
Despite having no relation to Italy’s Mar. 28 roadside robbery, people are still waiting for Nestle to give an official update on the investigation. 12 tons of F1 KitKat were stolen in broad daylight in Monaco by criminals disguised as law enforcement. It happened during Formula One’s Monza Italian Grand Prix ad campaign.
Nestle alerted that 413,793 units of their model car chocolates went missing. No one has yet come forward to check their candy bar number. The official KitKat F1 tracker is still live and shows no effort as the counter remains the same. New Leaf News has calculated its estimated worth at $1,046,896 USD (€892,114 EUR).
The tension rises for the year-long Nestlé and Formula One sweepstakes collaboration as the first Monaco Grand Prix, the Louis Vuitton, is set for Jun. 7, 2026. Racing fans battled for the grand prize, a pair of F1 Grand Prix de Monaco tickets for the Paddock Club package. Nestlé officially closed the entry window on Apr. 26.
The Paddock Club tickets are worth around €11,607 EUR (~$13,493.5 USD) each because it offers guests a 3-day Monaco experience, in-and-out of the racing circuit. The F1 Monaco thieves are theorized to use their stolen KitKats to win these tickets and resell them for profit.
The Public’s Reaction is Entertaining
Social media is having a nice field day with Nestlé’s Mississippi report. Sparkling water producer Clearly Canadian commented under their Instagram post, “This is why we bubble-wrap our shipment.” Their response was towards the damaged boxes.
WLBT-3’s Facebook post received one comment from user Josilind Cooper. After the road crew identified the contents from the semi-truck, they said, “It’s the strawberry kind?? I think they can keep it.”
Blogger That Girl Page has read over the headlines and Nestle’s reaction to the company’s second truck incident. She responded, “The driver needs a break, have a KitKat.” Everyone awaits the day of the F1 bar heist to progress forward, hoping someone submits a stolen chocolate car. Investigators may need to resort to purchasing one and test the seller’s trust through the tracker.
